The Most Viral TikTok Beauty Products of 2023 That Are Actually Worth Buying (2024)

If you've ever spent endless hours scrolling through TikTok makeup trends and videos — we can relate. By now, TikTok has convinced even the strongest of us to buy a slew of new beauty products. No matter what side of the platform you are on, there's always a handful of products bound to pop up on your FYP with glowing reviews from fellow users. The best part? They are always extremely practical and oftentimes budget-friendly — whether it's excellent dupes to slugging favorites.

In the past few years, TikTok has made upgrading our beauty routines possible without breaking the bank. Unless we are talking about the Dyson Airwrap hype, of course. But, besides that, whether it's a Billie Eilish-approved lip balm or a Teen Vogue Acne Award winner, there is something getting shared on TikTok that will solve your current hair, makeup, or skin needs. Starting from $6 and mostly under $50, we've rounded up all the TikTok beauty products that have taken over the app (and our vanities) below.

e.l.f. Glossy Lip Stains

If you’re a fan of low-effort makeup, TikTok has the perfect lip product for you. Lip glosses and lipsticks can require careful application and setting which can be a hassle if you’re on the go. But, TikTok users have taken to the app to share their alternative, e.l.f. Glossy Lip Stain. The beauty gurus say all you have to do is apply and blot for long-lasting coverage, so you won't have to reapply throughout the day.

Rare Beauty Soft Pinch Liquid Blush

Selena Gomez really snapped when she created Rare Beauty, especially the liquid blushes. A little goes a long way with this product and it will blend seamlessly into your skin. It also comes in two beautiful finishes, radiant and matte. We stan!

Etude House SoonJung 2x Barrier Intensive Cream

You can't be on SkinTok without hearing how to keep your skin barrier happy. The one product that always pops up is SoonJung's 2x Barrier Intensive Cream. With its hypoallergenic and fragrance-free formula, it's the ideal moisturizer to hydrate sensitive skin.

Kopari Beauty Coconut Lip Glossy

Give it up for Billie Eilish for sharing with the whole internet the $13 lipgloss that's taken TikTok by storm. Sorry, Ulta's Juice Infused Lip Oil (keep scrolling to see what we're talking about), but there's a new fave in town, and it's ultra-moisturizing.

Essence Glimmer Glow Lipstick

Another lippie pick from affordable makeup brand Essence is making the rounds on TikTok. This time, it's the Glimmer Glow Lipstick. The unconventional lipstick features all the glitter and sparkle you'd expect from kids' makeup from the '00s but goes on clear, later leaving your lips with a soft rosé tint. The cruelty-free lipstick achieves this color by adjusting to your personal PH level, which means it will work and suit all skin tones.

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

This $11 concealer serum from NYX is one of the latest beauty products to go viral on TikTok. The product is described as a “medium coverage concealer in a skin-care serum” with “easy, mess-free application.” It's available in 13 shades and, best of all, in stock both at the NYX website and ULTA.

REFY Brow Sculpt Shape and Hold Gel with Lamination Effect

If you are into the laminated brows look but don't want to commit to the actual chemical process, TikTok has found the perfect product for you. Enter: REFY's Brow Sculpt Shape and Hold Gel, which uses wax to emulate the effect.

If you want to achieve the full brow look, the brand, which was founded by Jess Hunt and is available at Sephora, also offers a brow pomade and brow pencil. (Or, you can buy all three as part of the REFY 3.0 stage brow collection for $55.) The gel comes out white but dries down clear, but the pomade and pencil are available in three shades: Light, Medium, and Dark.

Revlon Oil-Absorbing Roller

Does your T-zone always get shiny but you don't want to ruin your makeup? If your answer is yes, then say goodbye to buying blotting paper in bulk because this oil-absorbing roller from Revlon is here to change your life. Without ruining your makeup, this innovative tool absorbs all the excess oil from your skin — and prevents you from looking like a glazed donut!

Caudalie Instant Detox Clay Mask

From what TikTok shows, it seems the oils and gunk that live in your pores are no match for this Caudalie Detox Clay mask. Made from clean ingredients, you can count on this mask to remove impurities from your skin without irritating it. If you don't believe the TikTok hype though, it also has great reviews on Amazon and Sephora.

Glow Recipe Watermelon Products

Get ready to get your dew on because TikTok just made not one, but two of Glow Recipe's all-time favorite watermelon products sell out. The products in question are the Watermelon Glow PHA + BHA Pore-Tight Toner and the Watermelon Glow Niacinamide Dew Drops and together, they are a dewy dream. We know it all thanks to TikTok beauty gurus like @mikaylanogueira and @glamzillaxo, who gave them their seal of approval.

Kiss Bare But Better Press-On Nails

The Kiss Bare But Better press-on nails will give you the look and feel of stepping out of a nail salon with a fresh manicure, but in less time and with a much smaller bill. They come in three different lengths and four neutral shades for a subtle yet chic aesthetic. The application is also pretty straightforward. Just file, apply some glue, and press down at an angle — another tip we learned from TikTok.

Hard Candy Selfie Cheek Tint

Favored by various top beauty influencers on TikTok, Hard Candy's selfie check tint is always out of stock and we can see why. This little product provides a stunning, radiant, and unique flush on everyone's skin tone as it changes color based on the skin's ph level. Yes, it does look clear in the bottle, but it turns pink as soon it touches the skin!

Dyson Airwrap

While the Revlon One-Step Hair Dryer & Volumizer Hot Air Brush is still a fave on the app, Dyson's Airwrap is currently taking the top spot when it comes to devices that can give your hair the volume and bounce you want with minimal effort — so much so it's sold out almost everywhere!

Osea Undaria Algae Body Oil

This aromatherapy body oil is infused with seaweed to nourish your body to the next level. The $48 price tag is a bit steeper than the usual moisturizers that appear on the app but the claims are 100% true, it does leave your skin incredibly soft.

COSRX Snail Mucin 96% Power Repairing Essence

Dewy skin enthusiasts know that this is a holy grail product. Why? Well, snail mucin has a slew of beneficial antioxidants properties that help with skin irritation and can repair the skin barrier.

Peter Thomas Roth's Instant FirmX Temporary Eye Tightener

It’s been a while since the whole of TikTok flocked to one specific product, but user @trinidad1967 has officially changed that. A while back, Trinidad posted a video using Peter Thomas Roth's Instant FirmX Temporary Eye Tightener and showing its quasi-instant (and amazing) results in real-time, which has understandably caught the app’s attention. Trinidad’s video has accumulated more than 24 million views in five days and, of course, the product has sold out onSephora,ULTA Beauty, Walmart, andAmazon — but, don't worry, it is back in stock onPeter Thomas Roth's website, though delays are to be expected.

As board-certified dermatologist Geeta Yadav explained toAllure, though it might seem like it, this eye cream isn’t magic and has silicates to thank for its popularity. "Think about how your skin feels when you've applied a clay mask — as it dries, it starts to contract and feel tight. The same effect is at play when you apply this product." While, as the product’s name itself indicates, the results are temporary, the eye cream also includes peptides in its ingredients list for long-term benefits, though surely not as instantly perceptible.

Paula's Choice 2% BHA Liquid Exfoliant

Paula's Choice's international bestseller is also a TikTok fave. TikTok beauty influencers such as @whatsonvisface and @skincarebyhyram constantly rave about this product and about Paula's Choice as a whole. If you have oily or acne-prone skin, make sure you add this to your routine up to two or three times a week (start off slow and build up your tolerance!) to see a difference in appearance and texture.

CeraVe Renewing SA Cleanser

No matter how many times you refresh your FYP, there's no escaping CeraVe. The affordable, drugstore skin-care brand has been making rounds on TikTok because, well, it works. CeraVe has been around since 2005 but its path to becoming viral is partly thanks to Hyram, the Youtube and TikTok sensation deconstructing skin-care products and their ingredients and showing followers the correct way to apply them. Whether your acne-prone skin needs a bit of TLC or your dry skin needs a moisturizer that won't disappoint, CeraVe's got you covered.

The Ordinary

This solution might make your face look like you're filming a horror story, but it has soaring reviews on TikTok. Users state it's great for acne scars, for evening out skin tone, and improving skin texture. But the biggest reason why it's popping all over your FYP is that it's just so affordable! If you decide to cop don't just do it for the TikTok and read how to use it accordingly. Exfoliating is great but in moderation. And, an important note: because of its AHA 30% + BHA 2% composition, after using this your skin will be sensitive so make sure you always follow up with SPF!

Urban Skin Rx Even Tone Cleansing Bar

This cleansing bar from Urban Skin Rx is everything and more, especially if you have acne-prone skin. It's allegedly perfect for all skin types and under $15, what else would you expect from an Acne Award wining-brand?

First Aid Beauty KP Bump Eraser Body Scrub Exfoliant

Whether you use this exfoliant on your legs after shaving or the back of your arms, you have to be patient to see results. But trust us, you will see them. Not only is this product TikTok-approved, but it also has five full stars in Sephora and was one of Teen Vogue's Acne Award winners.

L'Oréal Paris Makeup Infallible 24HR Fresh Wear Liquid Longwear Foundation

If you're looking for a full coverage foundation that still has a lightweight formula, look no further. Whether you have sensitive skin or acne-prone skin, you can scroll through the L'Oréal Infallible tag on TikTok and you'll see just how good it looks on everybody. I'm not a foundation girl, but we just might pull the trigger with this product and have it ready anytime we need to beat our faces.

L'Oréal Paris Infallible up to 24h Fresh Wear Foundation in A Powder

L'Oreal Paris Infallible collection is simply filled with gems. Following the steps of the Liquid Longwear Foundation, the Powder foundation is also making rounds on TikTok because it leaves your skin looking airbrushed for less than $15.

e.l.f. Cosmetics Poreless Putty Primer

This primer from e.l.f caught my eye as soon as one TikTok user revealed it's a dupe for Tatcha's Silk Canvas Primer. You mean we can get the same smooth, poreless effect for half the price? Count us in.

Exfoliating Towel

Here's to another viral exfoliating product but this one isn't reserved to the face. Face cloths and exfoliating towels are making rounds on the app because they also serve to exfoliate the body. Before you jump on the bandwagon though, make sure you read what experts have to say about the trend.

Tower28 ShineOn Jelly Lip Gloss

Move over Ulta Juice Infused Lip Oil, there's another viral lipgloss on the app. Enter: Tower28's ShineOn Jelly Lip Gloss. We're particularly excited about this beauty product going viral because this lip gloss has been one of our favorites. Every shade is universal and the formula is amazing. So, yes, you do need it.

NYX Shine Loud Pro Pigment Lip Shine

A lipgloss that doesn't transfer? Sign us up. Don't trust us (or TikTok)? Our contributor Aamina Khan tested this viral beauty product so you can become a believer.

Eucerin Daily Hydration Body Cream with SPF 30

If you're still not wearing SPF on a daily basis, this viral drugstore cream will hopefully change that. Not only is it only $8 for an 8 oz. tube, which means you'll have more than enough for the beginning of spring, but its formula also doesn't leave a white cast. So you have no excuses!

Maybelline Sky High Waterproof Mascara

Say hello to another affordable drugstore beauty product you need to add to your makeup routine if you want long and luscious lashes.

Petroleum Jelly

Are you on “slugging” and “moisture sandwich” TikTok? If you're not, we're here to put you in because a viral hack where all you need is petroleum jelly is always worth a try. If you have doubts or concerns, take a look at @charlotteparler's TikToks on how to slug the correct way.

Eos Shave Cream

Shaving your pubic area safely has always been a top concern – nobody wants to cut themselves, get unwanted razor bumps, or ingrown hairs. Luckily, TikTok seems to have found the holy grail of shaving creams to avoid all the above. (Not to mention, the shaving technique to accompany it.) However, do note that these shaving creams are scented and if you have sensitive skin you might want to reconsider.

Dr.Jart Cicapair™ Tiger Grass Color Correcting Treatment SPF 30

Get that “no-makeup, makeup look” without using foundation with this magical correcting treatment from Dr.Jart+. The secret behind this product is color correcting 101; its green hue, which later turns beige, works to cancel out any redness on your skin while shooting it. It is worth noting TikTokers have found this product works best on paler skin tones since it might make darker skin tones look ashy (and nobody wants that!)

Revlon One-Step Hair Dryer & Volumizer Hot Air Brush

By now, you would've noticed TikTok users love a product that makes your life easier. Whether it's cleaning your beauty blenders or leaving your face feeling brand new, leave it to them to find that item you didn't know you needed in your life. This time around, it isn't something you put on your face but something that leaves your hair looking like it was done by a professional. Best part? It's under $60 and you can buy it on Amazon. Give it up for Revlon's One-Step Hair Dryer & Volumizer Hot Air Brush. It's so good, even our channel production manager gives it five out of five stars.

Anastasia Beverly Hills Brow Freeze Styling Wax

If you've been contemplating getting a brow lamination, you can first test out the feathered brow look by using a styling wax — specifically the ABH brow freeze product. This customizable brow styling wax works to lift, tame, and sculpt each eyebrow hair into place, helping you get a beautiful feathered look every time.

Dior Lip Oil

Looking to create a super shiny, juicy pout? Reach for Dior's lip glow oil. This award-winning product is favored by thousands of TikTok reviewers and is truly worth every penny! It has a non-greasy and rich texture that combines the shine of a mirror and intense lip care. It also has a unique color revived technology that reacts directly to the moisture level of your lips for a custom color.

Eva.Nyc Kween Silver Glitter Spray

This glitter spray is constantly sold out because fans just can't get enough of it. It's a shimmery glitter spray designed for the hair and body, and it truly will make you shine like a pretty disco ball. Even better? The formula is non-sticky, and it includes argan oil and plant protein, which both work to hydrate the hair and skin. It's also safe to use on all hair types (color-treated, keratin, and Brazilian).

Tree Hut Sugar Scrubs

Many have become obsessed with the Tree Hut Sugar Scrubs on TikTok, including us! Starting at just $7, you can choose from a variety of yummy scents like Moroccan rose, eucalyptus blossom, and coconut lime). Each body scrub works to exfoliate dull, dry skin while moisturizing and adding a natural glow.

Gisou Honey Infused Hair Oil

Co-founded by style and beauty influencer Negin Mirsalehi, Gisou is a hair oil with honey straight from her family's very own bee garden. While a plethora of Gisou products have gone viral in GRWM, beauty routine, aesthetic and meme videos, the hair oil is the brand's first product that started it all.

Charlotte Tilbury Beauty Highlighter Wand

This highlighter wand has charmed some of the biggest beauty influencers on TikTok, making it go viral a number of times. With a unique shape, a cute puff applicator and picturesque packaging, this is one of TikTok's most coveted items.